Press & Media Registration
Thank you for your interest in covering Canada’s largest energy event, ETC 2024! From solar, storage, wind, hydrogen, and more, we are here to help spread the word about the latest in the renewable energy industry.
PRESS CREDENTIAL QUALIFICATIONS
The complimentary press pass is reserved for credentialed members of the media that are actively working on behalf of a media outlet. Only journalists or reporters, writers, or editors with credentials from a journal, newspaper, magazine, radio or TV station, wire service, or other news organization will be accredited. Industry analysts are not eligible for a press pass.
If you are an independent producer, such as a freelance writer, blogger, podcast owner, or another type of content creator, see “document requirements” below.
DOCUMENT REQUIREMENTS
Print/Online Journalists
- Photo of your press credentials.
- Name, title, organization.
- Link to an article you have posted within the previous month (this must include your byline). If you are a freelance journalist, we will need an article assignment from a verified media outlet.
Broadcast
- Photo of your press credentials.
- Name, title, organization.
- Link to a piece you have posted within the previous month (this must include your byline)
Podcast
- Links to previous podcasts produced within the prior 3 months.
- Statistics on listenership, the number of podcasts produced on an annual basis, and miscellaneous marketing that takes place to promote the podcast.
- Plans and goals of attending this event (IE: We plan to create a podcast covering the future of solar and storage that will be read by 25,000 people).
Blog/E-newsletter
- Proof of being in existence for over one year, posting a minimum of twice per month, and have a readership of at least 5,000 unique visitors.
- Links to previous posts/articles discussing our event. Disregard if this is your first time applying for a press pass.
- Three links to pieces that were produced in the past 3 months.
- Statistics on website traffic and readership in the prior month, and for the prior calendar year.
- Plans and goals of attending this event (i.e.: We plan to write 3 blog posts covering the future of solar and storage that will be read by 25,000 people).
WHAT/WHO IS INELIGIBLE FOR A PRESS PASS
- Exhibitor booth staff and agencies that are not editorial media professionals.
- Anyone who we think is not covering the event as working news media.
- Sales and business development representatives.
- Media outlets can be denied a press pass for any reason.
- Non-traditional media outlets are subject to review as indicated above (i.e., bloggers, podcasters).
- Company bloggers will not be accepted (i.e., a company that sells solar panels that has a blog). The blog should be a primary source of income.
- Submission of social media sites like YouTube, Facebook, Twitter etc. as credentials will not be accepted.
- Previous acceptance of a press pass does not grant you access to the current event.
- Blogs, podcasts, newsletters etc. that are not written in an editorial or media-like fashion.
WHAT’S INCLUDED WITH A PRESS PASS?
The complimentary press pass gives the media the opportunity to visit ETC. The pass includes access to:
- Full Conference and plenary sessions
- Expo hall and show floor theater sessions
- Private media room with light food and beverages
- Wi-Fi connection